Get the guide
For MSPs selling Microsoft 365 PDF Guide · 18 pages · Free

Turn one Microsoft Copilot license into $240,000 over 36 months.

Everything you need to close your first Copilot deal. Three-tier pricing, Readiness Assessment, qualifying scorecard, objection scripts, 90-day rollout. The Wiser Copilot Sales Guide, free, ready to read in twenty minutes.

$30
What most MSPs charge
for Microsoft Copilot
$240K
What one client is worth
when you run this guide
Same client · Same year · Two very different outcomes
WISER-COPILOT-SALES-GUIDE / v1.0 PDF · 18 PAGES
Get the guide now

Sent. Check your inbox.

The Copilot Sales Guide is on its way. If it's not in your inbox in 60 seconds, check promotions or spam.

Instant access · No credit card · Unsubscribe anytime

Where Chris speaks & gets featured
KaseyaConnect
MSPDay
AI ProfitCon
CharlotteLive
Inc. 5000×2
Inc. 5000Honoree
10×Bestseller
On the record

From billable hours to $105K MRR in six months.

What changed at VITAL Integrators when Chris's offer architecture took over their pricing, packaging, and pipeline conversations. The same architecture this guide installs in your Copilot motion.

Paul Mancuso, CEO & Founder, VITAL Integrators · $22K → $105K MRR in 6 months

How it works

Three steps. Eighteen pages. Then the doctrine runs every Copilot conversation.

Download the guide, read it end-to-end in twenty minutes, then run the 90-day rollout. Most MSPs who execute through day 14 are 12 to 18 months ahead of the rest of the industry by mid-next year.

  1. 01

    Download the guide

    Drop your email. The Wiser Copilot Sales Guide v1.0 ships to your inbox in under five minutes. 18 pages. Free.

  2. 02

    Read it in one sitting

    About twenty minutes end-to-end. Three-tier pricing model, Readiness Assessment, qualifying scorecard, objection scripts, 90-day rollout. Designed to be read straight through, not skimmed.

  3. 03

    Run the 90-day rollout

    Days 1 to 14 internal alignment. 15 to 30 pilot with friendly clients. 31 to 60 productize. 61 to 90 roll out to the book. Goal: 30 to 40% of seats on the AI-Enabled tier in 18 months.

Five sections that turn one Copilot license into $240,000 over 36 months.

The offer architecture, the math, and the exact moves. Twenty minutes, end to end.

Three-Tier Pricing Model
Standard / AI-Enabled / AI-Advanced. The wrapper carries the price; Copilot passes through at zero margin. Tiers are organizational, not per-user. 36-month agreements only.
Readiness Assessment ($7,500 to$25,000)
The paid wedge that lands every Copilot engagement. Profitable on its own, qualifies the client, surfaces governance gaps in writing before you're on the hook. Kills the free discovery call.
Five Qualifying Questions
Scored 0 to 10. Who is asking, what is the trigger, what does success look like, where is the readiness baseline, are they buying a tier or a license. Propose at 8+, walk clean at 0 to 4.
Objection Scripts (word-for-word)
The three objections that cover 70% of deals: "ChatGPT is free," "too expensive per user," "our current MSP says wait." Verbatim SAY THIS responses, ready to rehearse before your next call.
90-Day Rollout Plan
Step-by-step implementation. Days 1 to 14 internal. 15 to 30 pilot. 31 to 60 productize. 61 to 90 roll out to the book. Most MSPs who finish day 14 are 12 to 18 months ahead of the industry.

What changes the day you stop quoting Copilot as a $30 line item.

Same client. Same Microsoft license. Same year. Two very different outcomes, based entirely on offer architecture.

Without the guide

  • 01You quote Copilot as a $30/seat line item.
  • 02"Basic management" gets bundled in for free as competitive cover.
  • 03Every Copilot deal is one-and-done with $0 of incremental margin.
  • 04The Microsoft category never pays.
  • 05"ChatGPT is free" objections crater the sale every time.
  • 06You leave $160K to$240K per client on the table.

With the guide

  • 01You sell the AI-Enabled Seat tier at +$40 to $60 per seat per month.
  • 02The Readiness Assessment funds itself before tenant activation.
  • 03Each client pays across five revenue layers over 36 months.
  • 04Copilot becomes the highest-margin product on your menu.
  • 05Word-for-word scripts reframe ChatGPT-vs-Copilot to governance.
  • 06$240K per 100-seat client. Same book. New offer architecture.
Grab the guide
Chris Wiser, founder of 7 Figure MSP
Who wrote the guide

I'm Chris Wiser.

Built an MSP. Sold the MSP. Built 7 Figure MSP so other owners stopped giving away $30K of margin every year defending the wrong price. Now I coach the same offer architecture inside Elite and AI Profit Machine PRO. This guide is the Copilot version of that doctrine, compressed into 18 pages, ready to run inside your MSP.

  • 01Built and sold an MSP.
  • 02Founder, 7 Figure MSP and AI Profit Machine.
  • 03Speaks at Kaseya Connect, MSP Day, AI Profit Con, Charlotte Live.
  • 04Coaches inside the Elite program and AI Profit Machine PRO.
2×
Inc. 5000 honoree, two years running
10×
Bestselling author, business operations
1
MSP built and sold under his name

Operators running this offer architecture, on the record.

Verified · 7figuremsp.com
"

From chasing billable hours to setting solid long-term client contracts and a massive revenue increase, in just six months. I never thought pricing could shift so dramatically. The system didn't just change our numbers, it changed how we think about the business entirely.

$22K → $105K MRR · 6 months
Paul Mancuso, CEO & Founder, VITAL Integrators, New Jersey
Verified · 7figuremsp.com
"

I was stuck at the same revenue ceiling for three years. 7 Figure MSP broke the pattern. We closed two enterprise contracts in the first 60 days.

+$38K MRR · 60 days
Jake R., Owner, NetEdge IT Solutions, Phoenix AZ
Verified · 7figuremsp.com
"

The Risk Assessment framework alone changed every sales conversation. Clients stopped asking 'how much?' and started asking 'how fast can you start?'

Margins 18% → 74%
Stan K., Founder, Apex Managed Services, Chicago IL
The shift

You don't need another Microsoft webinar. You need the offer architecture.

If you've ever closed a Copilot deal and watched the margin evaporate before activation, you already know the old way. Read both columns. Pick which one you want to live in.

The old way

Quoting Copilot. Watching Microsoft swallow the category.

  • Reselling Copilot at $30/seat with free management thrown in.
  • Activating the license without governance, hoping nothing leaks.
  • Losing the deal the moment a prospect says "ChatGPT is free."
  • Treating Copilot as a feature flag, not a $240K engagement.
  • Mixed deployments. Copilot for 4 execs, not the other 46 users.

The new way

Selling the tier. Owning the Microsoft category.

  • Pass the license at zero margin. Charge the wrapper.
  • Lead with the paid Readiness Assessment. No tenant activation without it.
  • Reframe ChatGPT to governance in three sentences, every time.
  • Treat every M365 client as a 36-month, five-layer engagement.
  • Tiers are organizational. Either the org moves to Tier 2, or it doesn't.
Grab the guide
Before you download

Eight questions Chris hears every time.

01Is this really free?
Yes. No credit card, no upsell, no paid version waiting in the wings. Chris ships this so the offer architecture spreads through the MSP channel.
02What format is the guide?
A 18-page PDF. About a twenty-minute read end-to-end. Designed to be read in one sitting, not skimmed.
03I don't sell Microsoft 365 yet. Is this for me?
Probably not. The guide assumes you already have an M365 book with seats you can convert into Tier 2 (AI-Enabled). If you're not in the Microsoft channel today, this is the wrong wedge for you.
04Do I need to be a Microsoft Solutions Partner?
Not for the doctrine. The guide works against any M365 client base. Solutions Partner designations help with co-sell and incentives, but they're an execution layer, not a prerequisite.
05Will I get spam?
No. One delivery email, plus occasional updates when the guide ships v1.1 or v2.0. Unsubscribe in one click.
06Is this the same content as Elite?
It's the public version of the BGRS-aligned Copilot operating system Elite members run inside their practices. The programs go deeper into templates, runbooks, agreements, live coaching, and peer benchmarking. The guide is enough to know what to do.
07What's NOT in the guide?
The editable Readiness Assessment template, the governance hardening runbook, the four Copilot Studio agent archetypes with build steps, the QBR templates, the agreement language, and live monthly coaching. Those live inside Elite.
08What if my clients already use ChatGPT or Gemini?
Good. That's the wedge. The guide's first objection script reframes "ChatGPT is free" to a governance question your client can't ignore. Read it before your next renewal call.
The guide, ready to read

Stop quoting Copilot. Start selling the tier.

Eighteen pages. About a twenty-minute read. Three-tier pricing, Readiness Assessment, qualifying scorecard, objection scripts, 90-day rollout. Free. Designed to be read end-to-end in one sitting, not skimmed.

PDF · 18 pages Free Instant access
Get the guide now

Sent. Check your inbox.

The Copilot Sales Guide is on its way. If it's not in your inbox in 60 seconds, check promotions or spam.

Instant access · No credit card · Unsubscribe anytime

Copyright © 2026 7 Figure MSP. All rights reserved.

Educational use only. The Wiser Copilot Sales Guide is an independent operator-education resource. Microsoft, Microsoft 365, and Copilot are trademarks of Microsoft Corporation, used here in a descriptive capacity. Not affiliated with, sponsored by, or endorsed by Microsoft. Results referenced from third-party operators are not typical and depend on your market, offer, and execution.

Terms Privacy Earnings Disclaimer [email protected]